1. Google Analytics
Google Analytics is one of the most well-known digital analytics software. It is Google’s free web examination administration that enables you to break down top to bottom insight regarding the guests on your site. It gives important experiences that can assist you with shaping the achievement system of your business
2. Google Search Console
Google search console provides you website analysis, alerts and error reports which will help you in your site auditing .it also show you the your site having.
Search Console is a free administration that empowers you to screen your site’s exhibition in Google Search.
Its gives you much of information data about your site which is very crucial for site analyst and reports. Shows you the keywords in which your site is ranking against. Provides you data about people who are clicking your result after typing in specific queries.These are the reasons that why it is one of the best tools for your website.
AHREFS is one of the best tools for SEO analysis used for preparing audit report, backlink analysis, URL rankings, competitive analysis and many more. It is used widely for SEO analysis. Apart from the SEO backlink analysis, for which it is well-known in the digital marketing field, it is also useful for keyword analysis and website rankings. It uses different SEO algorithms to quickly analyse and provide computable results for every website analysis done. About a year back, few years back Ahref used to offer free version but now a days it’s paid.
SEMRush is a complete SEO research tool that helps us understand exactly how and where our competitors have found success, so that we can imitate it for our business as well.There are many things we can do with SEMRush when we know how to use it.
SEMrush is the greatest SEO tool which is highly acclaimed by most SEO gurus. If this is the first time you’re spending in an SEO product, then SEMrush is the tool you should opt for because it that allows you to do organic keyword research, spy on competitors’ data, and build powerful backlinks.
5. Google pageSpeed insights
You can use Google PageSpeed Insights to check the speed and usability of your website on multiple devices. You just need to enter the link URL of your website and it will automatically test the loading time and performance for desktop and mobile. It also finds the bugs that you have to fix to improve your website speed. My beloved part is that they have include a user experience mark for mobile results, grading things like tap targets and font sizes.